For several years, Jeremy Corman has worked where marketing, entrepreneurship and artificial intelligence meet. Co-founder of Airplan, founder of Marketing Makers and a long-standing member of Café Numérique, he helps professionals put emerging technologies to practical use, with a simple approach: start from real-world use, test quickly and pass on what works.
Through Airplan, Jeremy applies this approach to a very practical field: planning permits. His role sits where product, teaching, visibility and adoption meet, making sure that a useful tool is also understood, tried and built into the working habits of architects and other professionals in the sector.
An approach focused on real-world use
Jeremy Corman champions a pragmatic view of innovation. On the Marketing Makers website, his current approach to AI is set out very clearly: turning AI from a vague project into an operational workflow for SMEs, starting from a concrete need, a version that can be tested quickly and short iterations until it is in real use. The same logic runs through the way he trains people: making technologies understandable, actionable and directly useful in the field.
This way of working reflects a “learn by doing” philosophy that he has championed publicly for a long time. It is built on experimentation, documenting what has been learnt and passing on methods, rather than on abstract promises or passing trends.
From digital marketing to applied AI
Jeremy Corman’s career connects digital strategy, growth marketing, training and product innovation. Before and alongside Airplan, he built Marketing Makers, a company dedicated to coaching and training in AI, marketing and digital workflows. The Marketing Makers website highlights an approach centred on real adoption, upskilling teams and building practical solutions, rather than on spectacular demonstrations that lead nowhere.
He has also been a coach for Google’s Atelier Digital and regularly speaks at conferences and training sessions on generative AI, marketing and new digital practices. Public pages such as Digitalize Wallonie and IHECS Academy present him as an entrepreneur, marketer and someone who passes on methods, with a mission centred on helping projects and talent progress.
What he brings to Airplan
At Airplan, Jeremy Corman mainly drives product adoption. Airplan’s press page presents him as CMO, in charge of the platform’s visibility and its adoption by architects and other professionals in the sector. In practice, this means connecting the product with its users: explaining its value, clarifying the benefits, documenting changes, making new features visible and turning a technical tool into a solution that people actually use every day.
This contribution matters all the more because Airplan works on a subject with heavy administrative constraints. The Airplan website highlights a simple objective: to simplify the creation of permit applications, automate part of the documents and generate the necessary maps from official data. In this context, the ability to make users quickly grasp the practical gain is a genuine product skill, not just a communication skill.
A culture of sharing and community
Jeremy has also long been involved with Café Numérique, a community that advocates for digital technology that is more understandable, more accessible and more useful. The Café Numérique Liège website sums up this ambition with a clear formula: understand digital technology and put it at the service of people. This community dimension sheds light on his approach: passing on knowledge, building bridges between technologies and their uses, and encouraging people to make them their own rather than simply consuming the latest novelties.
This spirit of sharing also comes through in the methods he has developed or spread over time, such as the Digital Marketing Canvas, presented as a practical guide to structuring a growth strategy and bringing different areas of expertise together around a common framework.
Background
What sets him apart
Jeremy Corman brings Airplan a fairly rare combination: a strong marketing culture, a detailed understanding of adoption dynamics, hands-on practice with AI and a real ability to explain complex subjects in plain terms.
His role is not simply to “raise awareness” of Airplan, but to make its usefulness obvious to the people who have to deal with administrative complexity every day.
“Innovation only has value when it becomes concrete, understandable and genuinely useful in everyday work.”
Jeremy Corman
